F3: Founder Funder Funnels
Capital matchmaking and advisory services that transform how founders and funders connect, communicate, and close deals.
Why We Exist
About
Tory Wilgar
Chief Success Officer & Capital Connector
Chief Success Officer for early stage and growth-focused ventures - defining their value in the market, aligning offers with real demand, and translating potential into investable proof.
With 15+ years in brand strategy, market development, and capital advisory, I bridge the gap between vision and viability. I work with founders to:
  • Identify and validate their core offer through competitor and category analysis—not anecdote, but studies, benchmarks, and buyer behavior data.
  • Position that offer clearly and persuasively using narrative architecture, traction data, and investor readiness frameworks.
  • Build and refine assets like investor decks, strategic plans, and go-to-market strategies designed to withstand investor scrutiny.
I constantly scan what else is out there—leveraging platforms like PitchBook, CB Insights, and Gartner reports—to ensure our positioning stands out and stands up. My job doesn’t end at messaging; I’m focused on matching the right founders to the right capital by pre-qualifying both sides for alignment on values, stage, and strategy.
In short: I turn insight into investment and stories into scalable strategies.

Why We Exist

To bridge the Founder–Funder gap. We package potential, clarify the capital story, and create chemistry that converts. Because great ideas deserve great matches Insight 1: The Founder Disconnect Brilliant teams stall at the intersection of product and pitch—unable to translate technical depth into investor confidence. Insight 2: The Drift Funders lose interest not because the business lacks potential—but becausethe story lacks structure. Insight 3: The Bottleneck Time-starved founders wear too many hats—leading to scattered outreach,missed momentum, and capital left on the table.

What We Offer
Three Ways to Create Real Traction, Real Connection and Real Growth
Capital Readiness Strategy
For Founders preparing to raise or already in motion.
  • Pitch deck + refinement
  • Financial narrative development
  • Investor communication strategy
  • Warm funder introductions
  • Data room prep & capital roadmap
Brand Alignment Sprint
For early stage or evolving founders who need to get their story, brand and pitch aligned fast.
  • 1:1 founder narrative coaching
  • Positioning + messaging blueprint
  • Brand voice, values + clarity doc
  • Light brand audit + pitch prep
Fractional CMO Leadership
For growth stage teams who need who need senior marketing strategy - without the full time salary.
  • Executive brand + GTM strategy
  • Campaign oversight + demand generation
  • Team structure + hiring support
  • CRM + sales workflow integration
  • Cross functional marketing alignment
Strategy Leadership - on demand
Senior expertise without the overhead. Embedded. Aligned. Built to Scale
You don't need a bloated team. You need the right strategist to unlock clarity, traction and trusted execution - fast.
We help you:
  • Build & lead your marketing team(s)
  • Architect GTM strategy & execution
  • Align sales, brand & capital goals
  • Drive measurable growth with investor savvy messaging
Who's it for:
  • Seed to Series B startups
  • Founders flying solo on marketing
  • Teams ready to scale but stretched thin
What's Included
  • Marketing strategy that aligns with capital strategy
  • CMO level leadership without full time costs
  • Strategy ypu can trust - delivered with founder empathy
Outcomes:
  • Mkting clarity that aligns with capital strategy
  • CMO level leadership without full time costs
  • Strategy you can trust
Capital Strategy & Investor Matchmaking
You've got the vision. We package it to land the right capital—at the right time.
We help founders move from confusion to conviction in the capital raise process clarifying the pitch, building investor ready materials, and aligning with the right funders.
Who It's For
Early stage and growth stage founders preparing to raise
Mission driven startups refining their capital story
Teams looking for warm introductions, not cold calls
What's Included
  • Pitch deck & Refinement
  • Financial storytelling support
  • Seed to Series A capital strategy
  • Founder to Funder fit coaching
  • Warm introductions to investors
  • Capital comms, LOI prep & follow up strategy
Outcomes
  • Clear compelling investor narrative
  • Polished pitch deck & investor roadmap
  • Vetted introductions to aligned investors + strategic funders
Brand Alignment Sprint
Fast, focused brand clarity for founders on the move
A 4-week intensive designed to help founders tighten their story, sharpen
positioning, and align brand with capital goals.
We help you go from "I think it's working" to "this message moves markets"
Who is it for:
  • Pre Seed to Series A founders evolving their pitch
  • Visionary leaders prepping to raise, hire, or scale
  • Startups in need of internal and external clarity
What's included:
  • Founder Narrative Coaching (1:1 +
    workshop)
  • Brand Positioning & Messaging Blueprint
  • Voice + Values Framework
  • Light Brand Audit + Action
    Recommendations
  • Internal Clarity Doc (for pitch, product, and team)
Outcome:
  • Aligned voice, vision, and value prop
  • A messaging system that converts
  • Brand that attracts capital, talent, and traction

Testimonials

Julian De Los Rios Director, Global Strategic Development, AAG “Tory introduced framework, clarity, and creativity to every project. Her leadership brought everyone into alignment with speed and integrity.” Greg Yost President, Dynapt “Tory consistently brought fresh and innovative ideas. She understands the marketing landscape like few others—and always leads with impact.” Kim Gibbons Founder, Mortgage Superhero “Tory is smart, innovative, and incredibly driven. She’s a true leader—one who takes time to deeply connect with people and move them forward.”

Success Stories & Results
$2B
Total Capital Raised
For our founder clients across technology, healthcare, and consumer sectors
94%
Deal Satisfaction
From both founders and funders after transaction completion
42
Successful Matches
Creating lasting partnerships between visionary companies and strategic investors
"F3 transformed our fundraising process, connecting us with investors who truly understood our vision and added value beyond capital." — CEO, Healthcare Tech Startup
Investment Pitch Deck - packages
Basic $500
For early-stage founders raising their first institutional round
  • Up to 12 custom designed slides
  • Light content edits and structured polish
  • Core investor storyline problem → solution → market → ask
  • Clean, branded layout using your logo & colors
  • Visual cleanup of 2–3 charts or diagrams
  • 1 round of revisions
  • Delivered as PDF
Standard $1,000
For early-stage founders raising their first institutional round
  • Up to 18 fully custom slides
  • Strategic content rewrite + improved narrative flow
  • Competitive positioning and traction storytelling
  • Rebuild of up to 6 visuals (charts, pipeline, TAM, etc.)
  • Full visual redesign with custom layout theme
  • 2 rounds of revisions
  • Delivered in pitch & send-ahead versions
Premium $1,500.
For high-stakes fundraising, M&A, or IPO-level polish
  • Up to 25+ slides
  • Deep narrative consulting + investor storytelling
  • TAM/SAM/SOM modeling (if data provided)
  • Visual rebuild of complex diagrams + scientific graphics
  • Optional executive summary or one-pager
  • 3+ rounds of revisions
  • Delivered in multiple formats + full deck system
Optional Add-Ons: One-Pager ($250) · Scientific Visuals ($150–$500) · Coaching Session ($250)
Let's Connect
Whether you're scaling a purpose-driven brand, refining your founder story, or preparing to raise capital—we're here to help you align with what matters most.
Book a Brand Clarity Call
Connect on LinkedIn: www.linkedin.com/in/torywilgar
f3capitalconnect@gmail.com
If something here sparked your curiosity—we’d love to hear from you
Services for Funders
Curated Deal Flow
Receive opportunities that precisely match your investment thesis, saving time and resources on sourcing and initial screening.
Early Access
Gain privileged access to promising companies before they reach broader markets, providing competitive advantage in deal sourcing.
Market Intelligence
Benefit from our insights on emerging trends, valuation benchmarks, and sector-specific developments to inform investment decisions.